The digital era has created a significant amount of data, which keeps increasing on a continuous basis. Big data and AI have become the principal forces affecting the global business front. Research shows that more than 97% of executives support the fact that their companies currently have AI and big data related projects and investments. The percentage of organizations that have implemented AI into their operation was at 70% in 2018, and is likely larger by now. Let’s look closer into the disruptive changes brought along by new developments in the world of data and technology.

The definition of big data refers to particularly large sets of information that are analyzed arithmetically in order to identify and study patterns, associations and trends that relate to human conduct and interactions. AI on the other hand involves the use of machines, such as computer systems, to simulate human intelligence processes (learning, reasoning, self-correction etc.). Both, big data and AI are helping companies to gain insights on consumer behavior and business trends in order to develop competitive advantages and improve products and operation.

Here are some specific benefits of big data and AI that facilitate the transformation of the business world.

1. Business intelligence improvement

Before big data was introduced, business intelligence was highly limited, which made analyzing business a rather complicated task. Companies used to be dependent on Business Intelligence Software to generate static reports, but the integration of various big data sources such as smart devices contributed towards the creation of proactive and dynamic business solutions. Nowadays, we can observe successful advancements in such areas of business intelligence as descriptive analytics, predictive analytics and prescriptive analytics. They allow for a powerful analysis of accumulated data and further development of detailed and reasonable predictions and valuable insights.

2. Better comprehension and satisfaction of customers’ needs

In the era of personalization, big data and AI greatly contribute to the enhancement of user experience and customer service, particularly through the introduction of automated solutions. Creating predictive models and executing big data has enabled companies in various industries to analyze chunks of information (content, social media posts, browser logs etc.) in order to advance their understanding of customer needs.

3. Engagement with social media insights

Leveraging social media is a highly attractive opportunity to increase sales and impact business dynamics. With the help of AI firms can take advantage of effective behavioral targeting strategies and better manage the relationship with their customers.

4. Efficiency boost

Big data serves to provide an enormous amount of information about a variety of products and processes. The constraints that were previously there are no longer limiting companies’ operation, leading to significant advancements in the output and performance metrics.

5. Increase in safety level

The power of technology is increasing, but so are the safety compromise threats that are particularly present in the digital space. There are numerous professional fraudsters that are looking for opportunities to take advantage of poor safety systems. With the help of AI instruments, companies are able to protect themselves and their clients from becoming victims of deceptive fraud schemes.

6. Innovative marketing

Highly precise analytics have made marketing efforts more efficient than ever due to the ability to gather data from a variety of sources. The insights are then used to create successful strategies for the modern informational space, accelerating sales and marketing.

All of this proves the transformational power and importance of big data and AI in the business world and suggests that today is the right time to embrace innovation and cutting-edge technology.